Expanding Into China
Organizing an event across national
borders has many additional special considerations compared to events in North
America. In addition to the usual work
to arrange travel and lodgings, international event planners face particular
challenges: time zones, language barriers, currency exchanges, and cultural
expectations. Accordare’s user-friendly
event platform can help you manage all of these issues.
your target audience is spread across a wide range of countries, you have to
account for local time zones. A single series
of events could cross two, three, or more time zones. Accordare ensures that your marketing matches
the different time zones automatically, while still making it easy for your
employees to arrange and analyze from their own locations. Additionally, if want to provide automated
calendar reminders, you’ll need to have them properly calibrated. This avoids accidents where you inadvertently
send a text message to attendees at 4:00 a.m. local time instead of 9:00 a.m. as
you wanted. With Accordare’s help, all
your deadlines and event start times can be set to properly display information
relative to an attendee’s personal time zone, making sure they know when to get
their tickets and when to tune in to a virtual event.
your customers and attendees able to purchase their tickets, your customer
satisfaction will be improved by displaying your prices in their local
currency. Accordare’s website makes this
simple, by reading your customers’ and candidates’ country of origin and
automatically converting the prices you set up into the local currency.
advertising can be improved greatly if your event pages adapt themselves to the
local languages where possible. Accordare’s
event management system allows you to provide translations for key information
to your exhibitors and attendees.
Accordare can arrange for translation as well. By engaging with the local language, you can
improve your reach in your target countries.
In the modern world, translation to a local language isn’t always
necessary, it but it’s good to have the option when you need it.
knowing how to work with local customs rather than running headfirst into them
will help you make lasting connections wherever you are hosting your
event. The Accordare exhibitor’s section
of the application has a separate area in which you can provide basic cultural
information for your staff and guests. Accordare has succinct wikis on the
basic do’s and don’ts of how to do business in the country and city your event
takes place in. Authenticated exhibitors
will only see information relevant to the events they’re participating in,
eliminating any possible confusion. Accordare
makes arranging international events as stress-free and painless as possible
through our events application, and will help take your success global.